DIGITAL MARKETING OVERVIEW
WEBSITE BLOG & CREATION
SEARCH ENGINE OPTIMIZATION
LEAD GENERATION FOR BUSINESS
MOBILE WEB MARKETING
ONLINE REPUTATION MANAGEMENT
ADSENSE & BLOGGING
SOCIAL MEDIA MARKETING
GOOGLE ADWORDS OVERVIEW
Understanding inorganic search results
Introduction to Google adwords &PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adword account
Understanding adword account structure
Types of Advertising campaigns- Search,Display,Shopping & Video
Difference between Search & Display campaign
UNDERSTANDING ADWORDS ALGORITHM
How to Adwords rank ads?
Understanding Adwords algorithm(adrank) in detail with examples
What is quality score?
Why quality score is important?
What is CTR?
Why CTR is important?
CREATING SEARCH CAMPAIGNS-
Types of search campaigns- Standrad, All features,dynamic search,&product listing Google merchant center
Creating our 1st Search campaign
Doing campaign level setting
Understanding location targeting
Different types of location targeting
What is bidding strategy-CPC
Understanding different types of bid strategy
Advanced level bid strategies
Flexible bid strategy
Pros & Cons of different bid strategies
Types of Ad-extensions
Adding Ad-extensions in our campaign
Finding relevant Adgroupoptins using tool
Creating Adgroups using tools
Finding relevant keyword
Adding keyword in Ad-group
Using keyword planner tool
Understanding types of keywords
Board, Phrase, Exact, Synonym &Negative
Example of types of keywords
Pros & Cons of diff. types of keywords
Understanding Ad metrics
Display &destination URL
How to write a compelling ad copy?
Best & worst examples of ads
What is conversion tracking?
Why is it important?
How to set up conversion tracking?
Ading tracking code in your website
Checking conversion stats
OPTIMIZING SEARCH CAMPAIGNS
How to optimize campaigns at the time of creation?
Optimizing campaign via Adgroups
Importancce of CTR in optimization
How to increase CTR?
Importance of quality sore in optimization
How to increase quality score?
Importance of negative keyword in optimization
Evaluating campaign stats
Optimizing with conversion report
Optimizing with keywords
Optimizing performing keywords
Optimizing non performing keywords
How to decrease CPC
Analyzing your competitors performance
Detecting fraud clicks
CREATING DISPLAY CAMPAIGN
Types of Display campaigns-All features,Mobile app,
Difference in search and display campaign settings
Doing campaign level settings
Understanding Ads placement
Creating diff. Ad-groups
Using display planner tool
Finding relevant website for ads placement
Creating text ads
Creating banner ads using tools
Uploading banner ads
Examples of good / bad banner Ads display campaign
OPTIMIZING DISPLAY CAMPAIGN REMARKETING
What is remarketing?
Setting up remarketing campaign
Creating remarketing lists
Advanced level list creation
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