GOOGLE ADWORDS OVERVIEW

• • Understanding inorganic search results

  • Introduction to Google adwords &PPC advertising

  • Overview of Microsoft Adcenter (Bing & Yahoo)

  • Setting up Google adword account

  • Understanding adword account structure

  • Campaigns, Adgroups,Ads,Keywords,etc

  • Types of Advertising campaigns- Search,Display,Shopping & Video

  • Difference between Search & Display campaign

UNDERSTANDING ADWORDS ALGORITHM

• • How to Adwords rank ads?

  • Understanding Adwords algorithm(adrank) in detail with examples

  • What is quality score?

  • Why quality score is important?

  • What is CTR?

  • Why CTR is important?

  • Understanding bids?

CREATING SEARCH CAMPAIGNS-

• • • Types of search campaigns- Standrad, All features,dynamic search,&product listing Google merchant center

    • Creating our 1st Search campaign

    • Doing campaign level setting

    • Understanding location targeting

    • Different types of location targeting

    • What is bidding strategy-CPC

    • Understanding different types of bid strategy

    • Manual

    • Auto

    • Advanced level bid strategies

    • Enhanced CPC

    • CPA

    • Flexible bid strategy

    • Pros & Cons of different bid strategies

    • Understanding Ad-extensions

    • Types of Ad-extensions

    • Adding Ad-extensions in our campaign

    • Creating Adgroups

    • Finding relevant Adgroupoptins using tool

    • Creating Adgroups using tools

    • Understanding keyword

    • Finding relevant keyword

    • Adding keyword in Ad-group

    • Using keyword planner tool

    • Understanding types of keywords

    • Board, Phrase, Exact, Synonym &Negative

    • Example of types of keywords

    • Pros & Cons of diff. types of keywords