+91-95-600-41720 Info@digibliss.in

GOOGLE ADWORDS

GOOGLE ADWORDS OVERVIEW
    • Understanding inorganic search results
    • Introduction to Google adwords &PPC advertising
    • Overview of Microsoft Adcenter (Bing & Yahoo)
    • Setting up Google adword account
    • Understanding adword account structure
    • Campaigns, Adgroups,Ads,Keywords,etc
    • Types of Advertising campaigns- Search,Display,Shopping & Video
    • Difference between Search & Display campaign
UNDERSTANDING ADWORDS ALGORITHM
    • How to Adwords rank ads?
    • Understanding Adwords algorithm(adrank) in detail with examples
    • What is quality score?
    • Why quality score is important?
    • What is CTR?
    • Why CTR is important?
    • Understanding bids?
CREATING SEARCH CAMPAIGNS-
      • Types of search campaigns- Standrad, All features,dynamic search,&product listing Google merchant center
      • Creating our 1st Search campaign
      • Doing campaign level setting
      • Understanding location targeting
      • Different types of location targeting
      • What is bidding strategy-CPC
      • Understanding different types of bid strategy
      • Manual
      • Auto
      • Advanced level bid strategies
      • Enhanced CPC
      • CPA
      • Flexible bid strategy
      • Pros & Cons of different bid strategies
      • Understanding Ad-extensions
      • Types of Ad-extensions
      • Adding Ad-extensions in our campaign
      • Creating Adgroups
      • Finding relevant Adgroupoptins using tool
      • Creating Adgroups using tools
      • Understanding keyword
      • Finding relevant keyword
      • Adding keyword in Ad-group
      • Using keyword planner tool
      • Understanding types of keywords
      • Board, Phrase, Exact, Synonym &Negative
      • Example of types of keywords
      • Pros & Cons of diff. types of keywords
    • Creating Ads
    • Understanding Ad metrics
    • Display &destination URL
    • How to write a compelling ad copy?
    • Best & worst examples of ads
    • Creating Ads
TRACKING PERFORMANCE/CONVERSION
    • What is conversion tracking?
    • Why is it important?
    • How to set up conversion tracking?
    • Ading tracking code in your website
    • Checking conversion stats
OPTIMIZING SEARCH CAMPAIGNS
    • How to optimize campaigns at the time of creation?
    • Optimizing campaign via Adgroups
    • Importancce of CTR in optimization
    • How to increase CTR?
    • Importance of quality sore in optimization
    • How to increase quality score?
    • Importance of negative keyword in optimization
    • Evaluating campaign stats
    • Optimizing with conversion report
    • Optimizing with keywords
    • Optimizing performing keywords
    • Optimizing non performing keywords
    • How to decrease CPC
    • Analyzing your competitors performance
    • Detecting fraud clicks
CREATING DISPLAY CAMPAIGN
    • Types of Display campaigns-All features,Mobile app,
    • Remarketing Engagement
    • Creating 1st
    • Difference in search and display campaign settings
    • Doing campaign level settings
    • Ad-scheduling
    • Ad-delivery
    • Understanding Ads placement
    • Creating diff. Ad-groups
    • Using display planner tool
    • Finding relevant website for ads placement
    • Creating text ads
    • Creating banner ads using tools
    • Uploading banner ads
    • Examples of good / bad banner Ads display campaign
OPTIMIZING DISPLAY CAMPAIGN REMARKETING
  •   What is remarketing?
  • Setting up remarketing campaign
  • Creating remarketing lists
  • Advanced level list creation

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Digibliss is one of the pioneers in the field of digital marketing training. We are leading internet marketing institute based in Noida providing training to professionals, entrepreneurs and students....
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